A LEGACY OF PREEMPTIVE IMPACT

For over two decades, we have driven continuous evolution in preventive healthcare. Through our innovative ‘Robin Hood’ Cross-Subsidy Model, we transform limited resources into monumental impact, advancing the Sustainable Development Goals (SDGs) and Universal Health Coverage (UHC). Below are the defining milestones that have shaped our organization:

1. Establishment of the Integrated Mobile Health System                                                

A pivotal achievement was the deployment of Nigeria’s first Integrated Mobile Health Units in 2017. Designed to expand the reach and scale of our programme, these units bring structured, free, yet high-quality comprehensive preventive healthcare directly to communities.

The Fleet Comprises:

  • The Mobile Health Centre (PinkCruise)
  • The Mobile Eye Centre (PinkVISSION)
  • The Mobile Dental Centre ( PinkDentist)

The PinkCruise Technology:

Sourced from the United States, these state-of-the-art units enable screening, follow-up, and treatment. Facilities include mammography, ultrasound, endoscopy, colposcopy, cryotherapy, laboratory services, vaccine storage, and minor surgical suites.

Learn more: http://pinkcruise.org.

Our Legacy & Future:

This system provided the blueprint for our latest milestone: the establishment of the Institute of Preemptology (IoP), a global hub designed to accelerate progress toward the SDGs and Universal Health Coverage. 

Learn more: http://preemptology.org

The Mobile Health System in Action

 

 

 

 

 

 

 

Left: The PinkCruise 

Right: Minor Surgical Theatre and Endoscopy/Cryotherapy Suite within the PinkCruise

 

 

 

 

 

 

 

The PinkVISSION                                                                                     The Interior of the PinkDentist

2. Concerted Philanthropy and the $10 Million Milestone

The deployment of the Mobile System was made possible through the establishment of dedicated fundraising platforms designed to promote united and concerted philanthropy.

  • Mobilizing Resources: Through the Committee Encouraging Corporate Philanthropy (CECP-Nigeria) and the GivingTide Steering Committee, we mobilized over $10 million in private-sector support to set up the integrated Mobile system.
  • Sustainable Framework: Building on this success, Givingtide International and the Givingtide Global Trust (managed by FBNQuest Trustees) were established to create a sustainable framework for global giving.

Learn more: http://givingtide.org

Democratizing Philanthropy:

We established practical mechanisms to widen participation and democratize giving, including:

  • Short Code (44777): Nigerian Communication Commssion (NCC)-supported SMS donations.
  • Quickteller Code (77526): Online/ATM donations (supported pro bono by Interswitch).
  • MoreLife Initiatives: Encouraging individuals and institutions to dedicate milestones to preventive healthcare.

Notable Moment (2012): The Legacy of Dr May Nzeribe
In 2010, Dr May Nzeribe was inducted as a ‘Golden Pillar’ (Goodwill Ambassador) of our programme. Two years later, he deliberately scheduled his book launch—on the exact anniversary of that induction—and dedicated the launch proceeds from the book, Ethics in Advertising,  to supporting the NCPP. This symbolic timing transformed his earlier recognition into a profound commitment to preventive healthcare.

The book was launched at Sheraton Hotel, Ikeja, Lagos, on 27 March 2012, shortly before Dr. Nzeribe succumbed to prostate cancer. The event was chaired by H.E. Olorogun Felix Ibru, with the late Mallam Maitama Sule as keynote speaker; the Governor of Lagos State was also represented.

MoreLife – The Book Launch in Picture

 

 

 

 

 

 

Left: Dr Kin Egwuchim (3rd left), Mallam Maitama Sule (4th left)

Right – Pictured holding up the book are Dr Kin Egwuchim (1st left), H.E. Felix Ibru (2nd left), Special Adviser on Media of the Lagos State Government (3rd left) Dr May Nzeribe (Right)

3. High-Level Advocacy & Political Will

To drive systemic change, we engaged in bold advocacy, mobilizing national leaders and securing high-level government support.

  • National Engagement: Past and sitting Nigerian leaders were engaged, including Yakubu Gowon, Gen. Ibrahim Babangida, Gen. Olusegun Obasanjo, and their successors.
  • Legislative Action: A proposed motion on cancer awareness and prevention was sent to the federal legislature by the National Cancer Prevention Programme (NCPP). Civic leaders, including Governors, ALGON, and Honourable Ministers, have actively participated.
  • Evidence-Based Advocacy: Abia Nzelu authored “Giving in Nigeria: An Environmental Scan”(funded by the Ford Foundation), leveraged for high-level advocacy to corporate and political leaders.
  • Patronage: In January 2016, H.E. the 14th President of the Federal Republic of Nigeria (FRN) became the Grand Patron. The Vice President and the Lagos State Governor served as National and State Patrons respectively; the Lagos State Government also donated a PinkCruise.

This achievement exemplifies the power of strategic advocacy to drive systemic change—across sectors, across generations.

(Some of these landmark moments are captured in the photographs below).

 

 

 

 

 

 

 

Left: H.E., the 14th President of the Federal Republic of Nigeria (right), receives Dr. Kin Egwuchim (left)

at the Presidential Villa, Abuja, before the President’s investiture as Grand Patron.

Right: Investiture of H.E., the 14th President of the FRN, as Grand Patron, at the Presidential Villa, Abuja.

The Honourable Minister of Health (right) admires the Insignia of Office.

 

 

 

 

 

 

 

 

 

 

Left: An advocacy visit on the Mobile Health System to the 15th President of FRN (4th from right) at Freedom House, Lagos. Pictured are Dr. Abia Nzelu (3rd from left), Dr. Kin Egwuchim (8th from left), and representatives from LCCI and NIM

Right: The 13th President of the Federal Republic of Nigeria receives Dr. Kin Egwuchim at the Presidential Villa

 

 

 

 

 

 

 

Right:  Investiture of the 14th Vice President of Nigeria (left) as National Patron

Left:  Dr Abia speaking at to attendees at the Centurion Luncheon and Investiture of the Vice President

 

 

 

 

 

 

Left: Advocacy Visit to the 14th Governor of Lagos State (centre). Pictured from left to right are: Mrs. Maiden Ibru, the publisher of Guardian Newspaper and Secial Philanthrope of CECP-Nigeria (1st), Dr. Abia Nzelu (2nd), the 11th President of the NIM (3rd), the Deputy Governor (5th) and Mrs. Kemi Nelson (6th)

Right: Investiture of the 14th Governor of Lagos State as Patron during the #GivingTuesdayLagos Banquet at Lagos House, Alausa. Pictured (from left) are the 2nd female President of LCCI (1st left), the 11th President of NIM (2nd), the 1st President of NIM (3rd), Dr Abia Nzelu (5th), and the First Lady (6th). Also pictured are Dr Christopher Kolade (former High Commissioner to the UK; 2nd left) and Mrs. Kemi Nelson (7th)

 

 

 

 

 

 

 

 

Dr. Abia Nzelu (left) discussing with the Honourable Minister of Health (right) at the Presidential Villa, Abuja

Right: Signing of the Memorandum of Understanding (MoU) with the Federal Government of Nigeria. Pictured from left to right are Dr. Kin Egwuchim, the Minister of Budget and National Planning and Dr. Abia Nzelu

4. Corporate & Civic Engagement

High-level Government support ignited significant private-sector and civic support.

  • The Centurion Luncheon (1 March 2016): Hosted by the 14th Vice President of Nigeria at Transcorp Hilton, Abuja, this event featured pledges from leaders such as Mr. Jim Ovia (Titanic Centurion)—the largest donor—and Mrs. Winifred Akpani (Diamond Centurion), one of the largest female donors.
  • Lagos State Banquet (14 June 2016): The Lagos State Governor hosted Centurions and captains of industry at a #GivingTuesdayLagos Banquet at the Lagos House, Alausa, on his birthday, mobilizing additional support from donors including Chief Modupe and Mrs. Folorunso Alakija (Diamond Centurions). 
  • Capital Market Mobilization: Featured annual bell-ringing events at the Nigerian Stock Exchange (NSE) to mark the International Corporate Philanthropy Day (ICPD) and mobilize support for the Mobile Health System.

 

 

 

 

 

 

 

 

 

Left: Mr. Jim Ovia announcing his donation at the #GivingTuesday Centurion Luncheon

Right: The 14th Vice President welcoming Mrs. Winifred Akpani at the Luncheon

 

 

 

 

 

 

Left: Mr. Jim Ovia in at the #GivingTuesdayLagos Banquet hosted by the Lagos State Government at Lagos House, Alausa

Right: Dr. Abia Nzelu with Mrs. Folorunso Alakija at the Mammography Suite of the PinkCruise

 

 

 

 

 

 

 

Left: Dr. Kin Egwuchim (1st from left) and Dr. Abia Nzelu (4th from left) joined by the President of COSON (3rd from left), and representatives of LCCI and NIM at the ringing of the closing bell at the Nigerian Stock Exchange (NSE), to mark the International Corporate Philanthropy Day (ICPD), in support of the Mobile Health System

Right: Bell ringing of CECP-Nigeria at the Nigerian Stock Exchange, with COSON in attendance to mark the International Corporate Philanthropy Day (ICPD), in support of the Mobile Health System, Dr Abia Nzelu is pictured 2nd right.

5. Case Study: The Ogoniland Cleanup (Environmental Preemption)

“Advocacy is not just about policy—it is about impact. The force of our advocacy is vividly illustrated by the Ogoniland intervention”.

In June 2016, the Federal Government launched the long-awaited cleanup of Ogoniland—a region devastated by decades of oil pollution. This milestone was catalyzed by an advocacy speech delivered by Dr Abia Nzelu on 1 March 2016, at the #GivingTuesday Centurion Luncheon.

Dr Nzelu spotlighted the severe contamination of Ogoniland’s drinking water with benzene—a known carcinogen linked to leukemia—and urged the government to implement the 2011 UNEP recommendations, which had languished for five years.

  • Impact: Within just three months, the cleanup was initiated—flagged off by Vice President Yemi Osinbajo in Bodo amid widespread doubt—thereby breathing new life into a long-deferred promise.

“Many, including himself, had assumed that the implementation of the report would no longer be actualised.”

— Achim Steiner, UNEP Executive Director, at the launch ceremony.

  • Legacy: This impact continues with the establishment of the Federal University of Environmental Technology (FUET) in Ogoni (February 2025), to foster long-term sustainability and innovation in ecological restoration.

6. Extensive National Awareness & Cultural Shift

Since 2007, the National Cancer Prevention Programme (NCPP) has led the BIG WAR Against Cancer, spearheading a multi-pronged approach to awareness and intervention.

A. Community Screening

  • Broad Reach: Underprivileged communities (prisoners, rural populations), faith communities (churches, mosques), and uniformed professions (Army, Navy, Police, Air Force, Customs, Prisons).

Notable moments:

i) Abuja: NCPP’s first outreach to Abuja was at the instance of the Muslim community

ii) Redeemed Camp (2010): During a series of outreaches at the Redeemed Camp in 2010, Prof. Yemi Osinbajo served as Master of Ceremonies. At the close of the eight-day programme, Prof. Yemi Osinbajo specifically commended the team for its passion and dedication. In 2016, as Vice President, he later served as National Patron—support that helped catalyse the successful establishment of the Mobile Health System.

  • Corporate Reach: Screenings for staff of major organizations too busy for routine checks, including financial (CIBN, First Bank, GTBank), oil & gas (ExxonMobil, Shell), and public institutions (FAAN, Ministry of Finance, Nursing Council).
  • Geographic Coverage: Campaigns executed nationwide, including Abuja, Akwa Ibom, Anambra, Delta, Edo, Ekiti, Enugu, Imo, Kaduna, Lagos, Ogun, Ondo, Oyo, and Rivers.

B. Vaccination Milestone (HPV)

A historic launch of the anti-cancer vaccine (GARDASIL) on October 18, 2009, officiated by the then Minister of Information and former Director-General of NAFDAC, Prof. Dora Akunyili (of blessed memory) at our first operational centre in Surulere, Lagos.

ed by the then Minister of Information and former Director-General of NAFDAC, Prof. Dora Akunyili (of blessed memory) at our first operational centre in Surulere, Lagos.

Representative Photos of Outreaches and the Vaccine Launch

 

 

 

 

 

 

Left:  Dr. Kin Egwuchim (left) at the Vaccine Launch, Prof. Dora Akunyili (centre), Chairman ALGON (2nd right),

and Kate Henshaw (right)

RIGHT: Handover of a PinkCruise- Pictured – The Honourable Commissioner of Health of Lagos State (left),

H.E. the 14th Governor of Lagos State (2nd left)), Dr Abia Nzelu (3rd left), The Honourable Commissioner of Strategy

& Information (2nd Right)

Cross section of the community Outreaches

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

C. Culture Change: Media, Events & Networks

We built a public culture of prevention through media, convenings, and durable advocacy networks.

  • Creative Advocacy: Produced films (including “Reflection!!”) and partnered with the Bible Society of Nigeria to translate messages into major Nigerian languages for educational flyers and IVR.
  • Media Events: Ultima Media dedicated a celebrity edition of “Who Wants to be a Millionaire?” on their 10th anniversary to support the Mobile Health System.
  • Awareness Months: We instituted national observance for Cervical (Jan), Ovarian and Colon (Mar), Prostate and Blood Cancers (Sept), and Breast Cancer (Oct), plus National Pink Day (18 Oct).
  • Advocacy Groups: Established networks like JaCiN (Journalists Against Cancer in Nigeria)—co-founded 2010 with NCC and the Nigerian Guild of Editors; CLUB-100; Golden Links/Pillars (Goodwill Ambassadors); PLWC; and HAPI (for medical professionals).

 

Left: “Who Wants to be a Millionaire?” celebrity edition with Dr. Abia Nzelu, Chief Zebrudaya, and Aroma Ufodike.

Right: Journalists against Cancer in Nigeria

 

 

 

 

 

Mission PinkCruise on World Cancer Day with JaCiN

 

 

 

 

 

 

Left: Advocacy on ICPD 2011 at the Chartered Institue of Banker of Nigeria (CIBN)

Right: Advocacy walk on ICP 2013 by the Capital Market Community at the NSE

C. Major Family-Centred Advocacy Events

  • Mothering Sunday Programme (2009): In partnership with the Pentecostal Fellowship of Nigeria (PFN) at MUSON Centre—spotlighting female cancer. Notable guests included Bishop Peace Okonkwo of TREM (who later dedicated her 60th birthday to screening underserved women) and Mrs. Diezani Alison-Madueke (former Minister of Petroleum).
  • International Cancer Awareness Banquet (2010): Held at the Congress Hall of Transcorp Hilton, Abuja, with the theme: “Reaching All Families through the First Families”. Broadcast live by NTA. Attendees included Gen. Yakubu Gowon, the family of the late Gani Fawehinmi, SAN (who died of Lung Cancer), Gen. (Dr.) Ovadje (Medical Inventor), Gov. Rochas Okorocha, and the UNDP Country Rep.
  • Fathers’ Day (2011): Held at the National Theatre with PFN—spotlighting male cancers. Attendees included H.E. Felix Ibru and the Lagos State Perm. Sec. of Health.
  • National Youth Conclave (2016): Held at Eko Hotel and Suites for “Catching them young,” featuring students across secondary schools in Lagos State.

 

 

 

 

 

 

 

 

Left: Dr Kin Egwuchim (left), Mrs. Diezani Allison-Madueke (centre) at the Mothering Sunday Event

 

Right: Dr Kin (left), Permanent Secretary, Federal Ministry of Health (right) at the Mothering Sunday Event

 

 

 

 

 

 

 

 

Left: The 3rd Head of State, Gen. Yakubu Gowon, at the International Cancer Awareness Dinner at Transcorp Hilton

Right: AMEMUSO choir performance at the advocacy dinner

 

 

 

 

 

 

 

Members of the Diplomatic Corps at the International Cancer Awareness Dinner at Transcorp Hilton, Abuja

 

 

 

 

 

 

Pictured Left: The UNDP Country Representative delivering an address during the advocacy Banquet at the Transcorp Hilton

Pictured Right: Gen. (Dr.) Oviemo Ovadje (retd), inventor of the Emergency Auto-Transfusion System (EAT-SET), addresses attendees at the advocacy dinner at Transcorp Hilton, Abuja

 

 

 

 

 

 

“Catching them young”: A National Youth Conclave held at Eko Hotel and Suites, Lagos, to promote the culture of proactive health maintenance among youths

Launch of the Stable Heakth Initiative

The Stable Health Initiative (SHI) incorporates free ambulance (the Ambulance without Borders) into the mobile health system